MATERIALS:
There is no required textbook for this course. Readings will be selected from empirical journals, business magazines and books. The readings will be made available to you via Moodle.
COURSE DESCRIPTION AND OBJECTIVES:
This course discusses practical applications of positive psychology in marketing. Backed up by evidence-based scientific research findings, it aims to help business students understand how to be a happier person, a happier consumer, and a better marketer who can make consumers genuinely happier.
COURSE POLICIES:
The class will consist primarily of instructor-led lectures, in-class exercises and discussions. Students need to come to class having read the assigned materials. Students are encouraged to relate the course materials to their own experiences and discuss these in class.
Students who miss over FOUR lectures will be advised to drop the course.
There is no required textbook for this course. Readings will be selected from empirical journals, business magazines and books. The readings will be made available to you via Moodle.
COURSE DESCRIPTION AND OBJECTIVES:
This course discusses practical applications of positive psychology in marketing. Backed up by evidence-based scientific research findings, it aims to help business students understand how to be a happier person, a happier consumer, and a better marketer who can make consumers genuinely happier.
COURSE POLICIES:
The class will consist primarily of instructor-led lectures, in-class exercises and discussions. Students need to come to class having read the assigned materials. Students are encouraged to relate the course materials to their own experiences and discuss these in class.
Students who miss over FOUR lectures will be advised to drop the course.
- Teacher: Yanan Wang