This course introduces students to the research process in business, social sciences, and related fields. Through an emphasis on both qualitative and quantitative methods, students will develop an understanding of the research process. The course focuses on the nature of research, identification of problems, methods of data collection, data analysis and interpretation, and communication of research results. Through lectures, case studies, class exercises, individual and group projects, students will acquire the necessary skills to analyze, to criticize and to conduct business-related research.
- Teacher: Juan Francisco Nunez